Apple is hot right now - there's no doubt about it. But it's ventures into the mobile ad world have gotten some heat - apparently due to the time it's taking to get everything running. I applaud them. Anyone who's been kicking around for at least ten years in the Internet sector can tell you that the banner world is basically broken. It's nothing more than junk - with CPM buys that almost never benefit the advertiser.
Apple's strict adherence to quality control - combined with their ability to micro-manage every aspect of their universe - is ultimately what leads to their ongoing success. Sure - they have the manpower and pockets to churn things out quickly - but they choose to do it right.
Ultimately, applauding Apple's efforts in taking their time to do this right is exactly what the online advertising industry needs. Apple stands to give the entire industry a good kick in the pants - simply because they spend the time on details. They appear to be masters at taking something that exists - such as MP3 players - and turning it into a marvel of a business that's lean and mean and beats the heck out of the competition.
The online advertising sector is broken. The mobile ad business is already fragmented and sloppy - although it's in it's infancy. My prediction is that Apple will slowly and methodically take over the space and their business model within the space will be air-tight. Much like it did for the iPod, iPhone and i-everything they put their mark on.
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