If driving massive traffic to your website with ease is something that appeals to you, then you need to learn how to use banners online. Whenever you visit a website that allows commercial advertising your eyes might gaze towards a long advertisement flashing You're Our 100 Millionth Visitor! or Congratulations! You Just Won A Free Trip! These are banner signs just like the ones you see on the highway but these signs you can purchase yourself to help build your business.
Banner advertising is one of the oldest forms of advertising. From the poetic rhyming sequential back road signs of Burma Shave to the mega-electronic billboards you see on our superhighways today. Banner signs are so effective and influential that you'll even see them at sports games, business ventures, feudal battles between warring clans or other major events.
You can practically put an advertising banner on any website. Type the keywords you want to use to market your business into any search engine. The results you receive are potential websites you can advertise your business on with a banner. Scroll to the bottom of the page and look for the link Advertising Info. The greatest benefit to advertising on websites is when you decide to place your banner on a website it tells you some interesting statistics such as: the median age of the person who views that website, what percentage of the website viewers are male or female, the average income of the website viewer and most importantly how many views, impressions and people subscribe to that website.
Creating a banner is almost as easy as creating a pay-per-click ad. Most websites will actually provide you with step-by-step directions on how to build your advertising banner, including size, design, font and images. Depending on your marketing budget, you want your banner to be one of three sizes: 250 by 250, 300 by 50 or 728 by 60, the ones you see at the top of each webpage. Of course, the bigger the banner, the more it will cost to advertise, but if you can afford it (or you're a risk taker) the bigger banner will generate more leads for your business quicker. Unlike pay-per-click advertising where you are charged daily for the number of clicks or impressions your ad receives, your banner account is charged for the size of the banner, how many months you want your banner advertised and the number of impressions your banner receives. So it's all up to you to choose the size, time frame and keywords to promote your business.
Banners that are static, meaning they have photos that move like a slide show are better than banners that have no movement like a sign in your front yard that reads YARD SALE. *Yawn* You want your banner to attract the attention of potential customers but without the risk of being annoying. Be smart in choosing the keywords you use in your banner. If the keywords or phrases you use don't appeal to your customers or don't correlate between the banner and your website then you will waste precious time and money.
When you insert the keywords you want to market into a search engine and get your search results, don't try to put a banner on every website you see. Start with websites where a banner placement will only cost you ten dollars a month or whatever fits your marketing budget. Placing banners on popular websites can cost anywhere from $500 to $1000 a month. You want to build your marketing budget with your business not blow it all on one website banner.
Integrate banner advertising into your business as soon as you can. Placing banners on as few as five websites can generate fifty to a hundred leads a day. You do the math.
Learn how to use banners at www.EarnWithScottG.com.
Scott Gustafson
E-Business Expert
Banner Advertising Must-Knows - Impressions, Costs, and Benefits of Banner Ads Different Ways to Make Online Marketing Effective With Flash Banners How Does a Professional Online Banner Promote Small-Scale Business? Banner Advertising - What It Is? Why It Is The Essential Part Of Your Online Business?
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