Most of the website marketing beginners assume that creating a good banner ad takes several hours, which is actually not true. In fact, you can creative an impressive ad for your banner advertising program in less than an hour! You need not be a graphic designer or take any hard core training for it because all this is possible by using a great designing program that we are going to discuss ahead. So, keep reading and get ready to design a banner ad for your website advertising campaign.
Requirement You do not need any spend any hefty amount for buying expensive software like Photoshop. Moreover, there is no requirement unless you decide to learn full fledged designing. I believe that you do not have extra money to spend on something that is actually not required. So, what to do? Rush to getpaint.net and download the free Paint.NET image and photo editing software. You will not get some advanced features like Photoshop in it, but anyways you do not need it either. It provides you all basic tools for creating a banner ad for website advertising.
Using Paint.NET to create a banner ad Paint.NET is easy to use, just like the program "Paint" in your computer. Start by setting a canvas size of 468 x 60 pixels, which is the standard horizontal banner, but you can use other sizes like 250 x 250 for block ad or 60 x 960 for long vertical ads. If you feel it difficult to start with a smaller canvas, choose one with bigger dimensions but do not forget about scaling them properly while using for website advertising purpose. After you are done with setting up canvas, start with creating the base. It can be a single color, an image or a number of images to make it complex. You can use any type of background, but make sure that it is not too fancy.
Banner ads are usually simple as they let your potential visitors to extract information from your banner advertising. Remember that the background of the ad should boost the text and not suppress it; otherwise it will distract your audience and consequently your entire website advertising campaign will be in vain.
Always use the complimentary colors that are eye-catchy. Some of the perfect complimentary colors include red & white, red & yellow, blue & orange and purple & yellow. Do not use hard colors together such as red & green or red & blue as they are considered distracting.
Quick Designs Just in case if you do not want to make the banner ad of your own, you can use some faster services like XHeader or XHeader Pro. Former one is a free software and offers you a large number of templates, images and animation options to create an innovate header for your website advertising. This software is actually meant for designing headers, but you can make relevant changes to convert it into a banner. Finally, you can also outsource your banner from cheap sources like 20dollarbanners.com that will build a creative ad for your banner advertising program for just $20. The process takes only a day or two and the result is simply great. Your banner ad is great tool of website advertising and driving sales, so make sure that you never compromise on quality.
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